The React Media Mobile Destination Platform enables media companies, telecom cos. and marketers to deploy content, applications, campaigns and concepts to mobile phone users. The platform specifically targets the distribution requirements for Rich Media, both for streaming and downloadable content, by delivering a central solution that fulfills a requirement to create, manage and commercialize industry standard content over mobile networks.

The platform's technology layer is platform independent and device agnostic. Built on JAVA/ J2ME technologies the solution is easily adapted and tailored for any client requirements. With the evolving technologies in 2.5/3G mobile, the platform can be easily integrated with any streaming solution for real time audio/video apart from SMS/MMS gateways to provide textual and other rich content. The presentation layer has in-built intelligence to adapt content based on recognition of the device capabilities.

The Mobile Destination Platform enables content owners to manage the distribution of all industry standards Rich Media over enabled GSM, CDMA, EDGE and 3G networks. The application provides basic tagging and logging framework form which consumer access and forwarding of any media can be reported in real time. Performance reports providing content owners instant feedback of campaign effectiveness are available. The delivery architecture is also compatible with off the shelf DRM solutions available in the market.



Registration modules, via IP, SMS or WAP, allow for detailed customer tracking and management. The application collates Consumer profiles based on frequency of use, content preference and access behavior (device, time of access).



The Platform integrates with React Media's gaming suite of applications, providing the capability to deliver transactional interactivity in a mobile environment. Gaming/betting applications could be merged into LIVE mobile and online broadcast in multiple forms defined by content owners. CRM modules shall ensure a seamless transition from a viewing to a gaming experience and vice versa.